Google Ads and Google Analytics GA4
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An Overview of Unito's Google Analytics Integration

Connecting Google Analytics with Unito? Here’s what you can expect from this integration.

In this article:

What Unito syncs from Google Analytics

Unito syncs rows from Google Analytics accounts, properties, and reports by linking individual fields from these rows to items in other tools (e.g., Trello cards, Jira issues, ServiceNow records).

google analytics overview

Supported fields for Google Analytics rows

You can sync all metrics and dimensions from rows in Google Analytics to other tools.

You can also build two different types of rules, using either dimensions or metrics:

  • Dimensions rules: You have three options when setting these rules. Your flow can sync only rows that are exactly a specific value, that contain a specific value, or begin with a specific value.
  • Metrics rules: When using a metric in your rules, you can choose to sync rows where the metric is greater or less than a certain amount.

You can specify these rules even further:

  • Dimension value is X
  • Dimension value contains X
  • Metric value is equal, above, or below X

You can also choose how many rows you want to sync to other tools and how many of them users in your workspace can edit.

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